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For most people, it’s the equivalent of being lost.
You can be very busy, and yet do nothing substantial.
In
my experience, that is the reality for most people who are
self-employed. They work super hard, but their work isn’t directed into a
direction that has the potential of ever getting them anywhere.
Most of my adult life has been like that.
I got excited about something, and I put all my heart and mind into that.
For a while.
I worked very hard on getting as much stuff done as possible with whatever little resources I had other than my own time.
I got myself engulfed in tactics.
Doing. Executing. Working my ass off.
The result? I had done a lot of stuff, but I wasn’t any step closer towards my real goals.
Instead of a good product, I had a nice-looking website.
Instead of real customer understanding, I had a social media account with x followers.
Instead of profitability, I had spent my money on some nice-looking business cards.
… and then the next “exciting” opportunity came along
What was the result of this? New website, new social media accounts, new business-cards.
Yes, I know. I was stupid.
But I really don’t think that this behavior is so uncommon in the start-up/freelance world.
Most
‘entrepreneurs’ simply don’t know what they are doing. They are without
plan. Without accountability. Without any business-sense.
They
are either professionals in a particular field, or they basically have
nothing tangible except for their own youth and enthusiasm. Regardless
of which of these two it is, they have zero experience in building a
real business.
You know, one of these things that actually get money flowing in.
A business with a real, actionable business-plan. Not a fluffy, cute little thing that exists only in somebody’s dreams.
Do you even know what you are selling?
Do you even have a clear plan how to make money?
Do you even know who needs that stuff you are selling?
Do you even know how much money you need to cover your expenses, and whether or not a big-enough market exists for that?
If
we’re honest to ourselves, most ‘entrepreneurs’ can not even answer the
most basic questions around their ‘business’ or whatever that thing is
they are hoping to build.
The
day has come. You have finally decided to take that step. You are now
officially un-empoye… ehh, self-employed. Congratulations! You now have
what you always dreamed of.
Finally,
you can decide whatever you want to do. You can decide when you want to
work and when you want to take a break. You can decide how much money
you want to pay yourself.
You stare at your computer.
“Now what?”, you think to yourself.
Well,
I could… start by building a website! Yes, that way I can clarify in my
head what exactly it is I am trying to sell. And, anyways, don’t all
the experts say that as an entrepreneur I should always be willing to
learn new skills?
So you start working on the website and oops!… before you know it, one week has passed.
Congratulations. You have now spent a week’s worth of time and $100 on building that website.
Now, what are you gonna do with that?
Hmm, okay. So now I have a website. So maybe I could… try to bring on some people who are interested in my product?
(which product, by the way?)
The
problem is that very few people who are ‘self-employed’ are actually
capable of directing their attention on the most central issues that are
actually involved in building a business.
Their
mind is simply jumping back and forth between different things that
could be done, without any clear plan and sense of direction.
With
all the new things that are constantly coming up, in this way it is
easy to get caught up in a never-ending spiral of busyness without
purpose.
Going through years of struggle
A business-sense.
Self-control.
Accountability.
Market knowledge.
Dealing with uncertainty.
Making a clear plan and sticking with it.
These, and many more characteristics, are essential to have for successful entrepreneurs.
Unfortunately,
none of them can be developed in short periods of time. They are all a
result of years and years of making mistakes, learning from them, and
re-applying these lessons learned in new situations.
As a result, the large majority of first-time entrepreneurs or freelancers are most likely going to fail.
What does this mean in reality?
Yes,
that’s right. Years of struggle. Years of living without a decent
income. Years of being scared about whether or not you’re going to be
able to pay the bills next month.
Please, live with the reality:
Being self-employed is really fucking hard.
It
is definitely not what the media are promising us. All this stuff about
being in control of your own life. Having the freedom to make your
decisions. Being able to work from wherever you want.
In
the beginning, and for quite a long time to come, being self-employed
means not being able to think about anything else but your work.
It
means spending almost all of your time on your business, often without
making any money at all. It means being anxious all the time, without
any clear idea of whether or not you are ever going to succeed. It means
devoting all your life to a dream, which may or may never come true.
Are you really one of the few?
According
to the global entrepreneurship monitor, 27 million Americans are
currently either starting- or running a business. This makes up for
about 14 percent of the working population.
70% of all business ventures fail.
Finally,
this means that there are about 8 million Americans are actually going
to be able to live from their entrepreneurial venture on the long run.
Not
only is this less than 2% of the total population, but many of them are
also going to run their business in a way that is hardly better than
survival from a financial perspective.
But please, don’t get me wrong here.
It may sound as if I am trying to discourage you from becoming an entrepreneur. That is not the case at all.
Society
definitely needs people who are producing rather than consuming,
creating job opportunities for others, and push the development of
humanity forward with their inventions.
But
what I really want is for you to be aware of the consequences what it
means for your life if you are deciding to walk that route.
Gary Vaynerchuk
has often said that if you have ever been able to stand working on a
job as an employee for longer than a year or so, then you are most
probably not going to make it as an entrepreneur.
Entrepreneurs
are people who can’t stand living their life in any other way. People
who can’t stand working for others. People who love the dirt of working
hard and pushing through all odds. People who embrace the pain, instead
of running away from it. People who thrive in uncertainty and are pushed
forward by it. People who are willing to sacrifice everything in order
to make their dream come true.
Before you make that decision to become self-employed, please do yourself a favor and think through all these issues carefully.
Are
you really willing to sacrifice almost everything for your dream of
being your own boss? And, if yes, do you have the patience to commit to
years of eating dirt before you see any results?
If
your answer is no, then please be honest with yourself and don’t commit
yourself to something that will only make you unhappy. The world needs
you the way you are, not the way that the world is glorified by the
media.
If your answer is yes, then please build something awesome. And hey, don’t starve in the process.
Take a scrap of paper and answer that question — don’t think about it too much, simply respond — Why do you write?
There
are so many reasons: to bear witness; to tell stories; for the trance;
because you have to… If you have ‘to get rich’ you might be in the wrong
place (not that it can’t happen, but generally money is better as an
offshoot than a direct aim). In short, there are many great reasons for
writing.
Asked by Geoff Dyer what he saw as the ‘job of his life’ John Berger said”
Perhaps
I am like all people who tell stories — storytellers lose their
identity and are open to the lives of other people. Maybe when you look
at their entire output you can see something that really belongs to that
one person. But at any one moment it is difficult to see what the job
of your life is because you are so aware of what you are lending
yourself to. This is perhaps why I use the term “being a witness.” One
is witness of others but not of oneself.
For Berger, this sense of witnessing involves total immersion and openness to other people and to other places.
Finding the rapture:
In Our Faces, Our Hearts, Brief as Photos, Berger describes one of those luminous moments when an ordinary place takes on an otherworldly quality:
Everything
was shifting. The three pear trees, their hillock, the other side of
the valley, the harvested fields, the forests. The mountains were
higher, every tree and field nearer. Everything visible approached me.
Rather, everything approached the place where I had been, for I was no
longer in that place. I was everywhere, as much in the forest across the
valley as in the dead pear tree, as much on the face of the mountain as
in the field where I was raking hay.
When
we write, we’re opening ourselves up in an extraordinary way. Writing
takes us into another space. As Virginia Woolf described it:
I walk making up phrases; sit, contriving scenes; am in short in the
thick of the greatest rapture known to me.
The
question for many writers is how to get to the ‘rapture’ without having
to go by way of resistance. Some lucky people never have a problem but
many will recognise this from Vladimir Nabokov:
Just
when the author sits down to write, ‘the monster of grim commonsense’
will lumber up the steps to whine that the book is not for the general
public, that the book will never — And right then, just before it blurts
out the words,– commonsense must be shot dead.
So begin by shooting common sense dead and taking your imaginations off-guard.
The
painter Paula Rego pointed out the importance of the ‘play’ element in
her work. In writing we can benefit from ‘playing with language’, which
permits us to relax our hold on imagination and memory. It lessens the
pressure to produce a finished piece and we are more likely to catch
that ‘peripheral vision’. This sense of play can also prevent the
personal critic in our head from intervening, Too often this voice sits
on out shoulder, frowning and muttering .
Chance
and ‘the random’ take us to unpredictable places and enable different
narratives. Working with chance allows the writer to challenge her
unconscious assumptions about what a piece of writing ‘should be’. It
also challenges the reader’s unconscious assumptions. Chance leads to
surprise, revelation, the challenge of paradox and the springs of the
imagination. It facilitates ways of finding subject, atmosphere and
voice, and of realising the imaginative into life. Using random prompts
helps to break down the chaos of possibility.
Think
about these prompts and write — keep going even if you are writing the
same sentence over and over or what seems to be nonsense.
She watches her sleep …
She remembers feet on white sand …
How long ago was it that …
Today they climb to the top …
sweat snakes down her face, she is paler with each second …
Even
when we find the right headspace, the next question will be about the
kind of writing you want to do. Writing involves making a lot of
decisions…
Making it real
Understand that you can have in your writing no qualities which you do not honestly entertain in yourself.
Walt Whitman in his journal.
The
adage ‘write what you know’ is often too simplistic. Not all writing is
confessional or springs from the life we’ve lived. Cormac McCarthy
hasn’t lived in early twentieth century America or a post-apocalyptic
society. Nonetheless, he writes about both. He write as convincingly as
Hemingway writes about war, which he did live through. Both are writing
what they ‘know’, in the sense that the work is authentic. It reflects
their passions, their values, the way they perceive and relate to the
world.
If
we care about what we are writing, then we owe it to the characters and
places we are witnessing to, to ensure the writing is as polished as
possible. ur writing will become: precise, sensory and take the reader
into the moment we are evoking.
This is exactly what happens in the description in chapter 2 of The Great Gatsby of a poverty stricken urban area:
This
is a valley of ashes — a fantastic farm where ashes grow like wheat
into ridges and hills and grotesque gardens; where ashes take the forms
of houses and chimneys and rising smoke and, finally, with a
transcendent effort, of ash-grey men, who move dimly and already
crumbling through the powdery air. Occasionally a line of grey cars
crawls along an invisible track, gives out a ghastly creak, and comes to
rest, and immediately the ash-grey men swarm up with leaden spades and
stir up an impenetrable cloud, which screens their obscure operations
from your sight. … The valley of ashes is bounded on one side by a small
foul river, and, when the drawbridge is up to let barges through, the
passengers on waiting trains can stare at the dismal scene for as long
as half an hour.
Similarly, in my novel, This is the End of the Story the politics, weather, music are major influences that build the picture of a certain kind of reality.
Writing about Place
Even if you are working from the mind’s eye, you must keep your senses open — observe, be precise.
Chekhov puts it like this:
Don’t
tell me the moon is shining, show me the glint of light on broken
glass.. ur writing will become: precise, sensory and take the reader
into the moment we are evoking.
We write one true sentence and then the next true sentence. Every detail counts.
Be
wary of cluttering your writing with adjectives and adverbs. Hone them
back — use them with care and precision. And cut out the
qualifiers — kind of, sort of, just, very, really — they do no
work — somehow, suddenly… follow close behind — nothing happens
‘somehow’.
People
come in context — think of a grandmother or favourite aunt — you will
think of them in a place, most likely. Places tell us about
character — Gatsby’s ridiculous ice-cream coloured mansion. Don’t do the
lazy announcement thing — ‘Manchester, 1977, a dark and gloomy night in
a terraced house…’
Try
this exercise about a place that reflects a person. You might not
mention the person at all in the writing and they don’t need to make an
appearance. The person can be real or fictional:
First
choose your person. Make a few notes about them, think of the type of
place that would reflect that character — it might be a whole house or a
room, it might be a tent or an open field, a workplace or a boat…
Now describe the place in the present tense — make the description precise and visual, but don’t forget the other senses.
Make
every line like a photographic frame — remember, ‘Don’t tell me the
moon is shining, show me the glint of light on broken glass.’
Keep
in mind that in writing about your place, you are writing about
something you are not saying directly about your character, but you are
pointing to.
Cormac McCarthy’s opening of Suttree is a fantastic example.
Dear
friend now in the dusty clockless hours of the town when the streets
lie black and steaming in the wake of the watertrucks and now when the
drunk and the homeless have washed up in the lee of walls in alleys or
abandoned lots and cats go forth highshouldered and lean in the grim
perimeters about, now in these sootblacked brick or cobbled corridors
where lightwire shadows make a gothic harp of cellar doors no soul shall
walk save you.
Get
into the habit of making notes about places and make every sense work
overtime so that you begin to build place portraits the way a painter
might. Every detail counts. You won’t use them all, but you’ll start
writing more authentic settings. Put your characters into them to see
how they react there, see where they fit and where they don’t fit.
Place as a Reflection of Character
Writing
about place is powerful because places reflect character. At its most
acute the theory of pathetic fallacy gives emotions to place and
weather, as we see in Shakespeare’s King Lear:
Blow,
winds, and crack your cheeks! Rage, blow! You cataracts and hurricanes,
spout Till you have drenched our steeples, drowned the cocks! You
sulfurous and thought-executing fires, Vaunt-couriers of oak-cleaving
thunderbolts, Singe my white head! And thou, all-shaking thunder, Smite
flat the thick rotundity o’ th’ world, Crack nature’s molds, all germens
spill at once That make ingrateful man!
Similarly,
the opening of Anne Tyler’s The Accidental Tourist features a violent
rain storm that represents the dysfunction in the lives of Sarah and
Macon.
When
we write about places, it isn’t mere adornment — it isn’t only about
adding description. The places in which we set our stories help to
define our characters and events. A good sense of place makes a story
real and authentic.